Final Major Project
IDENTITY
Jake Johnson: Zero One
1st May 2025
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Zero One explores digital sustainability through Apple’s upgrade culture, tracing each iPhone generation’s carbon emissions using data, imagery, and writing. A custom JavaScript
algorithm generates randomized data graphics—organic yet systematic circles that multiply across pages like a digital contagion, visualizing the collision of technology and environmental impact. This coded language mirrors the project’s central theme: the uneasy convergence of digital progress and ecological cost, shaped by systems of automation, decay, and the illusion of innovation.
